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Television Account Executive

Organization: WWLP-22News
Date Posted: 4/18/2017
Date Needed: 5/15/2017
City: Chicopee
Location: Massachusetts
Country: United States
Primary Category: Advertising
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 3-5 years

Description & Details

WWLP-22News, (NBC), has a full-time opening for a television account executive.  The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues.  Principal Duties & Responsibilities include:


*Identify, develop, and expand existing and new client relationships & key accounts.
* Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising.
* Conduct research on target markets and trends, and adjusts sales strategy accordingly.
* Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
* Develop short and long range plans for revenue growth.
* Negotiate advertising rates, create oral & written presentations; generate packages.
* Monitor accounts receivables.
* Research, analyze and monitor competitive media for new leads.


Specialized Knowledge/Skills/Abilities: 
* Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements.
* Strong oral, problem solving, communications, writing, negotiation and presentation skills. 
* Must be well organized, display a professional demeanor, exude high energy and show attention to detail. 
* Must be a confident, flexible, multi-tasker, and be able to work independently. 
* Knowledge of Nielsen ratings is helpful.



HOURS:   8:30AM-5:30PM


PRIOR EXPERIENCE OR TRAINING REQUIRED:  Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required.  Experience in Marketing and advertising background preferred.


How to Apply / Contact




Telephone: no calls please.



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