Print Page   |   Sign In   |   Register
Career Center - Search for Openings
Search Openings Submit an Opening Subscribe Tell a Friend About This Job Tell A Friend

SVP, MARKETING STRATEGY, TRENDS & INSIGHTS - VIACOM

Organization: VIACOM
Date Posted: 5/17/2017
City: New York
Location: New York
Country: United States
Primary Category: Media
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: > 10 years

Description & Details

Overview and Responsibilities

Viacom is looking for a dynamic, collaborative leader who is passionate about culture, creativity, and innovation. The Marketing Strategy team’s mission is to elevate and express the value and impact of Viacom. This team leads strategic marketing initiatives aligned to the objectives of the company, its business units, and its portfolio of brands. It elevates compelling insights about culture, trends, innovation and our fans from across the company. And, it will set the pace of thought-leadership within the media industry and provide a critical source of competitive advantage company wide.
 
Viacom’s business and our strategy work begin with a deep understanding of all our audiences – what drives them, how they perceive the world, and what that means for the brands that serve them. These audiences also include both our employees and key external stakeholders. We translate these audience insights in a myriad of ways to meet the challenges and opportunities facing our business and our partners’ businesses

 

Responsibilities

 

Lead marketing strategy and execution:  Develop and execute marketing initiatives designed to highlight the creativity, thought-leadership, talent and innovations of Viacom and its portfolio of brands for key audiences (e.g. employees, advertisers, distributors, press, investors, the creative community, and prospective employees).  
Support and monitor the health of global consumer brands: Facilitate brand strategy and positioning initiatives with the brands as requested. Track the pulse of Viacom’s brand portfolio and generate meaningful insight about where we are resonating with fans, where we face challenges, and where there are opportunities.
Lead cross-functional teams to deliver against strategic objectives:  Collaborate across the entire company – with the business units and brands including important functional constituents such as ad sales, distribution, research, communications and human resources.

 

Basic Qualifications

A minimum of 12 years of work experience with a background spanning some combination of marketing, advertising, consulting, research, and innovation
Experience managing teams and getting the best out of them
Bachelor's degree required; a master's degree preferred

 

Additional Qualifications

You have the channeled energy, deep thinking and creative skills of a strategic marketer and the project management chops to get things done
You love to interrogate ideas and data points, mining them for meaning and truth
You enjoy writing and storytelling
You are comfortable being in front of a room and can engage an audience
You are drawn to pioneering, transformational work. You also know that doing this entails navigating through complexity
You are interested in business but do your best work in environments that are creative and organic
You are interested in cultivating and growing a team of focused and diverse employees and partners that fosters innovation and achieves big things

How to Apply / Contact

Please apply here:

 

https://viacomcareers-viacom.icims.com/jobs/6854/svp%2c-marketing-strategy%2c-trends-%26-insights----viacom/job?mode=view

 

 

Membership Software Powered by YourMembership  ::  Legal