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Sr. Research Analyst

Organization: TV One
Date Posted: 7/6/2017
Date Needed: 7/20/2017
City: Silver Spring
Location: Maryland
Country: United States
Primary Category: Research
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 3-5 years

Description & Details

*Candidates must have television audience analytics experience*

SUMMARY:

 

Assist Sr. Research, Director with interpreting media research results and effectively communicating results to aid in important decisions in programming, marketing, scheduling, corporate communications and content distribution & marketing, increasing sales and market share.

RESPONSIBILITIES:

 
  • Analyze, interpret and craft stories on viewing patterns, national and local markets, potential programming acquisitions and competitors; detecting and illustrating trends.
  • Create, design and supervise all research daily, weekly, monthly and quarterly reports, efficiently.
  • Prepares and presents research reports and participates in communicating findings to team and to key departments supported by Research.
  • Ongoing knowledge of competitive landscape and trends within TV landscape, sharing with team.
  • Assists with maintaining and updating rate card estimates.
  • Responsible for responding to ad-hoc requests.
  • Provide support and act as a back-up to Research Manager and Analysts in SS & NY offices.
  • Perform quality assurance checks on all internal and custom reports.
  • Demonstrates expertise and in-depth working knowledge of all research functions.

KNOWLEDGE/SKILLS/ABILITIES: 

  • Advanced working knowledge of Nielsen software products as well as third party software systems to include: NPOWER, Star Media, Simmons, Comscore, MRI, and Behaviorgraphics.
  • Familiar with TV process and concepts (including ratings/audience targeting).
  • Detailed oriented self-starter (manage and prioritize workload, work well independently & with team).
  • Advanced knowledge of PowerPoint and Excel (Macros, Vlookup, manipulate large data sets timely and effectively, etc.).
  • Strong organizational, verbal, presentation and written skills.
  • Must be numbers savvy.
  • Legal right to work in the US.

EDUCATION AND/OR EXPERIENCE:

BA/BS degree and 2+ years research experience at a media company, agency or advertiser.

 

If you are interested in applying for the Sr. Research Analyst position, please click the “Apply Now” link at the top of the page and attach your resume to the pop up email.

How to Apply / Contact

Please apply by clicking the link below:

 

https://tvone.tv/43371/sr-research-analyst-silver-spring-md-or-new-york-ny/#

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