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Georgia Communications & Marketing Manager

Organization: The Nature Conservancy
Date Posted: 7/7/2017
Date Needed: 7/18/2017
City: Atlanta
Location: Georgia
Country: United States
Primary Category: Marketing
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 5-10 years

Description & Details


OFFICE LOCATION:  Atlanta, Georgia (GA) USA


WORK WITH US 
The Nature Conservancy is the leading conservation organization working to make a positive impact for people and nature around the world in 69 countries, all 50 United States, major US cities and in your neighborhood. Founded in 1951, the mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. One of our core values is our commitment to diversity. Therefore, we are committed to a globally diverse and culturally competent workforce.  Visit www.nature.org/aboutus to learn more.


The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.

 

POSITION SUMMARY 
The Georgia Marketing Manager leads the communications and marketing activities for the Georgia Chapter by creating, implementing and measuring the effectiveness of a targeted and tailored communications and marketing plan.

 

ESSENTIAL FUNCTIONS 
The Marketing Resource Center (MRC) is a shared-services marketing group within The Nature Conservancy. The Georgia Communications and Marketing Manager works with the MRC and the Georgia program to create and implement the Georgia communications and marketing plan. They assist the Georgia program in meeting conservation, government relations and philanthropic goals by collaborating with staff, key partners, trustees and donors to develop and activate communication strategies focused on priority conservation programs in Georgia. Overall, the Communications and Marketing Manager will develop and implement the annual marketing plan for the Conservancy in Georgia in alignment with the marketing objectives of the larger organization.
The Georgia Communications and Marketing Manager reports to the MRC with a dotted line to the Georgia State Director and manages contractors and/or staff to execute communications and marketing tactics.


DUTIES:
•As part of a five-person marketing team serving Georgia and Florida, the Georgia Communications and Marketing Manager’s primary responsibility will to be to create and implement the Georgia communications and marketing plan. In addition, you will:
•Create, implement and measure strategic programs and initiatives to ensure that Georgia conservation and philanthropic goals and objectives are achieved.
•Institute programs that integrate a variety of tools including media relations, advertising, social media, digital marketing, video, publications, and targeted events.
•Provide and/or manage writing and editing support as assigned for a variety of communication materials including press releases, web pages and online promotions/giving/communications, social media posts and print publications.
•Conduct regular outreach to Georgia media and support national media efforts.
•Ensure that the creative work reflects the positioning, messaging and voice of the organization.

 

RESPONSIBILITIES AND SCOPE 
•Designs, implements and directs multiple communications and marketing projects by establishing clear deliverables/metrics, managing contracts, ensuring SOP compliance, budget and ROI.
•Acts independently and collaborates fully with cross functional teams.
 
MINIMUM QUALIFICATIONS 
•Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
•Experience planning and executing marketing programs and budgets, coordinating multiple projects and shifting priorities
•Experience setting strategies and translating into plans and tactics
•Experience with traditional and non-traditional media and marketing
•Experience using Microsoft Office Suite
•Experience with media outreach and public relations
•Experience working with cross-functional teams

 

PREFERRED QUALIFICATIONS
•Familiarity and/or relationships with key media outlets in Georgia
•Experience with social media and digital marketing
•Exceptional writing and editing skills
•Ability to articulate ideas in a compelling manner
•Ability to persuasively convey the mission of the Conservancy to diverse target audiences
•Strong organizational skills and attention to detail
•Ability to design, implement, and direct multiple projects, setting deadlines and ensuring program accountability
•Initiate, coordinate and manage communications around state policy initiatives and coordinating with the federal policy communications team on messaging around federal issues that affect Georgia
•Strong computer skills and software knowledge. Knowledgeable of current and evolving technology related to field of experience.
•Project management skills
•Basic graphic design, event management, web content management experience a plus.  Experience using digital media software and Adobe Creative Suite.
•Practical knowledge of current and evolving trends related to field of experience.

 

ADDITIONAL JOB INFORMATION 
Some travel required to project areas

 

AUTO SAFETY POLICY 
This position requires a valid driver's license and compliance with the Conservancy's Auto Safety Program. Employees may not drive Conservancy-owned/leased vehicles, rental cars, or personal vehicles on behalf of the Conservancy if considered "high risk drivers." Please see further details in the Auto Safety Program document available at www.nature.org/careers.
Employment in this position will be contingent upon completion of a Vehicle Use Agreement, which may include a review of the prospective employee's motor vehicle record.

 
 

How to Apply / Contact

 
HOW TO APPLY 

Visit our careers site to complete your application.

 

DIRECTIONS:
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3. Click here to review the job description and select the Apply button to begin your application.

https://careers.nature.org/psp/tnccareers/APPLICANT/APPL/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=45547&PostingSeq=1

 

If you are a current employee of our organization, please use the following link instead:
https://peoplesoft.tnc.org/psp/tnchrprd/EMPLOYEE/HRMS/c/HRS_HRAM_EMP.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&SiteId=1&FOCUS=Employee&JobOpeningId=45547&PostingSeq=1

 

The Nature Conservancy is an Equal Opportunity Employer
Our commitment to diversity includes the recognition that our conservation mission is best advanced by the leadership and contributions of men and women of diverse backgrounds, beliefs and culture. Recruiting and mentoring staff to create an inclusive organization that reflects our global character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The successful applicant must meet the requirements of The Nature Conservancy’s

background screening process.

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