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Marketing Manager

Organization: MUSC
Date Posted: 6/6/2018
City: Charleston
Location: South Carolina
Country: United States
Primary Category: Marketing
Salary: $95,000.00 yearly
Type of Position: Full-Time
Education Requirement: Bachelor's
Experience Requirement: 5-10 years

Description & Details

The Manager, Brand Communications reports to the Director of Brand Strategy and Enterprise Marketing. Under limited supervision, the Manager, Brand Communications is responsible for the planning, implementation, control and evaluation of branded marketing communications that meet, align and fulfill the overall enterprise marketing strategy for MUSC, MUSC Health and MUSC Children’s Health (MUSC entities). This role manages the execution of planned enterprise marketing/co-marketing communications with community partners, including the development, implementation and evaluation of marketing/promotional plans/tactics that enhance MUSC’s image, support business growth and achieve measurable objectives. 


Minimum Training and Education: Bachelor’s degree and minimum 7 years in marketing, communications and community/affiliate engagement required. Master’s Degree in Marketing, Business Administration, Health Administration or related field strongly preferred. Skilled in marketing communications including integrated campaign planning and execution; promotional techniques achieving intended KPIs; intimate knowledge of media buying; and analytic capabilities such as fair market valuation, digital analytics, data-driven strategies. Strong project management skills a must. Possess a broad knowledge of health care delivery systems/academic medical centers; excellent verbal/written competencies and ability to produce quality work in a timely fashion with limited supervision.

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